Cashmere has long been called the “soft gold”. Inner Mongolia is an important production base of top-class goat's cashmere in the world. With processing and trade of cashmere products as its mainstay, King Deer was founded in 1985 by Mr. Gao Feng withtwenty some people and several thousand yuan as working capital. Taking the wind of reform and open-door policy, King Deer established its first joint venture in 1988, annexed the first local enterprise in 1990 and thus went on the way of development through reforming, re-grouping and transforming while strengthening management.Taking the opportunity of Mr. Deng Xiao Ping ‘s tour in the South of China, Mr. Gao Feng quickened his pace of asset re-grouping and further annexed 6 other enterprises in 1992 taking over 3098 in-service workers, 741 retired workers and bearing 34.23 million yuan of debt. Almost synchronizing to these happenings, nine joint ventures and cooperative companies were founded. Until 1994, a complete and large-scaled management and production capability have been formed in dehairing, spinning, knitting, weaving and finished garments. The enterprise group was registered in the same year and formally renamed as Inner Mongolia King Deer Cashmere Group Company in 1995.

While “introducing foreign investment” into the company as a start, King Deer took the comparative advantage from raw materials to down-stream processing and implemented a strategy of “going-out” for its products and capital investment for development. In 1989, King Deer cashmere sweaters started entering the Japanese market. The first processing enterprise of King Deer in foreign countries was founded in 1997 with yarn imported from China.80% of King Deer products are exported. Around 50% of the exported products are processed in our enterprises in foreign countries with yarn imported from China. By now, King Deer has formed a processing production capacity of 1000 tons in dehaired cashmere, 2000 tons in Optim fiber, and 2000 tons in cashmere and Optim yarn,3 million pieces in cashmere sweaters,2 million pieces in Optim sweaters,1 million meters in cashmere and Optim woven fabric and 100000 sets of undergarments. The annual sales income reaches RMB 2 billion. The export consignment value reaches USD 100 million.

While making it bigger in scale, the enterprise stresses more on making itself stronger. Ever since the beginning, Mr. Gao Feng, Chairman of Board of the company, has adopted the notion of “quality first, and be faithful to customers of the world over” and has won trust and market through his personal attractiveness and guarantee of high quality products, King Deer was the earliest enterprise that became the “State Designated Technical Center” in cashmere industry. It has passed at an early date the ISO9001 quality system authentication. It is now applying for ISO14001 environment protection authentication. “King Deer “trade mark is a “Chinese Famous Brand”. Its products have become the “Famous Brand Products”, “famous for-export products with government's strong support”, “Products Adopting international Standards” and have acquired “Inspection-free Certificate” issued by National Quality Inspection Administration. 1999 was the year when King Deer started investigating and exclusively introduced Optim ---a new epoch-making fiber developed with the world's most advanced high technologies in textile industry into china (including Hong Kong, Macao and Taiwan). This world's leading new product, which is exclusively owned in China, is a new technology, which changes wool or other animal fibers' internal constitution through physical stretching of. It is a totally green fiber, sharing similar characteristics and properties of goat's cashmere –soft and fine handle, comfortable and elegant for wearing with all of its charming nature. For this very reason, King Deer began promoting Optim knitting and woven products in Japan, Europe, USA, and domestic markets in China in 2001 and got full recognition at large. King Deer will certainly become an international brand and in the course of internal structural adjustment King Deer Group will become an international company that can compete in the world and develop continuously.